About the authors
Shirley Mansfield MCIM, ACII
Shirley has been known as The Business Planning Coach for the past decade and is a Member of the Chartered Institute of Marketing and the Chartered Insurance Institute.
An expert in marketing, customer retention, problem solving and growing successful high growth companies, Shirley has been working with owner managed businesses for over 12 years following a successful career in senior marketing positions in financial services and construction.
Phil Beavan FIC, CCBC
Phil has a background in accountancy and finance and is a Fellow of the Institute of Consultancy and a Chartered Certified Business Consultant.
An expert in financial modelling, forecasting and raising finance he also boasts a successful sales career with two of the world’s most respected sales organisations. He has been working with owner managed businesses for more than 20 years.